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iPhone: the recall of numbers as an anniversary
There are 8 years old, within a few hours, Steve Jobs showed on stage the first iPhone, a device during the revolution by its interface, but rather lagging behind in terms of technical specifications (no 3G, no App Store, APN to the street, some mediocre telephony). Despite its technical shortcomings, the interface unparalleled iPhone will allow him a few years to become the instrument of the best selling range in the world, eventually bring considerable revenue to Apple and even up the underbody of activities of Cupertino, became in fact highly dependent on sales of its iPhone.
The first year, the start is rather shy, and the iPhone reports "only" $ 123 million; will also require a little more than a year for the first million sales is crossed. But everything accelerates from 2008 and the emergence of the App Store; iPhone sells for just over $ 10 million that year and the billion dollars was reached (1.8 billion). The iPhone is still the main "business" of Apple, but sales growth is such that many analysts believe it will not take very long before the mobile Apple supplanted in all income the other firm's products; they are right.
In late 2009, more than 20 million iPhones have been sold (cumulatively) on revenues of $ 6.99 billion (over the year); the 3GS is the first iPhone to sell more than a million copies in the 3 days of launch. The iPhone is a success, but it is nevertheless only the beginning of a phenomenon of acceleration. Indeed, sales of the device will then doubled from one year to another: in 2010, it thus flows from 6 to 9 million iPhone / quarter, rising to a 16 million / quarter 2011. The machine is launched, which is also reflected in income by an explosion of 36 billion in 2010 to 47,000,000,000 in 2011 (+ 52%). In March, 2011, Apple announced 100 million iPhones sold since 2007, but does not yet know that this result will be multiplied by 6 until today. The share of Apple's market then passes the 14% on the smartphone sector.
In 2012, the iPhone has accumulated 250 million while turnover reached the Pharaonic amount of 80.5 billion; Apple's market share is approaching 17%. This crazy growth suffers its first setback in 2013 (+ 9% only), a slowdown that is also found in iPhone revenue of the firm, barely crossing the 90 billion mark (91.3 billion dollars), as well as market share, which fell significantly to just over 12/13%. Last year, iPhone sales as well as income leave with more than double-digit gains (+ 12% and Pdm is practically stabilized), also surprising all analysts predicted that Samsung would devour everything and leave Apple in an ultra-Niche market. Not only does this not happen, but this is the South Korean giant who suffers a big setback, with almost 4 consecutive quarters of falling profits on the moving part, and recently consequent decreases in volume sale. Galaxy no longer recipe.
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